Most of us know without a doubt that there are a few things we do really well. Those are probably the same things that got us started in our career and/or help us to enjoy what we do. If you are not sure of what your ‘thing’ is, take a few minutes and give it some thought. It will not take long for you to figure it out. These are usually the things we do easily and joyfully. The project seems to fly by…
What is it that makes you most proud of what you do?
What are you most excited to help people with?
Do others validate your opinion of what you do well?
Answers to the above questions probably popped into your head as you read them. Those answers should inform the ultimate answer as to what it is you do really well.
Keep in mind that your personal answers may be different than the answers that you would have when answering on behalf of your company. That is because there are probably other people you work with whose preferences and strengths differ from yours. Combing those strengths can and should create an environment in which your company can shine.
What is it that your clients seem to appreciate more than anything?
What is the thing or things that your company does best?
Do others validate your opinion of what your company does well?
Now think about those things that have popped into your mind. Think again and verify that people really do validate your thoughts, whether they be for you personally or for our company.
If no one has ever offered their opinion to you or if you have never asked anyone, start asking! It may be a casual conversation or in the form of a survey, but ask! It does no good to build this castle in your mind that no one wants to visit because it is imaginary.
When you have received answers, you can evaluate what they are telling you.
Do other people value something you do that is a surprise to you?
Did they ignore or downplay your favorite thing?
What are you going to do with that information?
The easiest and best thing you can do is to use that information to build your business. If you thought you did something well but others don’t see it, perhaps you should work on kicking it up a notch. Perhaps you need to perfect your process or service in that area. If you thought you did something well and others agree, develop it, train it in others and market it.
You may find that if you do a few things well and exceed their expectations, your clients will become confident in your ability to do those things and they will trust you with other things. The ‘other’ things may be a bit out of your comfort zone but if a client already is confident in your abilities, they won’t even notice and it will give you the opportunity to stretch your wings.
So, the bottom line is: How Well Do You Do What You Do Well? Know what it is, do a lot of it and let others know you can do it well !