What Not To Do When Starting A Business

 Sustainable business practices can grow with your company.

The sole purpose of our company is assisting other companies in running their businesses, specifically in the area of customer service. We have seen a lot of things that work and some things that didn’t work.

Especially when establishing a new business, there are many things to think about and plan for. I believe a few of the keys to making a new business work are sustainability and flexibility.

When establishing a new business, there is a lot of excitement, energy and adrenaline. Many times a new business is started because we think we can do it so much better than the competition. That is often true – a different idea or management style may make a huge difference in an industry. A new or unique way of doing something or more focus in a particular area can create an environment in which all things look fresh and new and can make people want to move their business to a new vendor.

If you are that person – the one with the fresh ideas or skills to make positive things happen and you are considering starting your own business – think before you make decisions that will be hard to change when you are farther down the road or your company has grown. Continually ask yourself, ‘What do I want my company to look like in 5 years? How can I continue this motion successfully? How will this look as I add more staff?’

One of the first decisions to make is how your clients will reach you. One of the most basic – and still widely used ways – is by telephone. You already have a cell phone and a lot of people already have that number, right? They are already calling you to do what it is that you do so well and that is why you are going into business, right? It is very easy to just throw a cell phone number on a business card, sign or even on a truck so why not just use the number that you already have? ….right?

Here’s another thing. You want to be available and responsive to your clients and so it would make sense to use your cell number as your business number because then you will always have that phone with you and you can talk to your clients and/or potentials clients anytime they call. Right?

Hmmmmm, maybe not!! The answer to this single question (How will my clients reach me?) may impact your business, your clients and your personal life more than you could imagine. Check in for my next post to get some help in thinking this through…

Deb Crown

Deb Crown

About Deb Crown

Towne Answering Service was established in 1968 to provide answering services for medical and commercial clients in the southeastern Pennsylvania area. Utilizing the best technology available at the time (the time was 1968 and the technology was a switchboard), Towne was able to establish a very faithful clientele, the majority of whom are still with us today. As time passed and technology advanced, so did the equipment. The answering service equipment evolved from switchboards to a basic computerized system with handwritten messages. From that, we were able to move to a fully computerized, paperless, state-of-the-art messaging system with digital lines and switching and were able to partner with our clients and provide a higher level of service.